{"id":5429,"date":"2010-02-09T00:24:17","date_gmt":"2010-02-09T00:24:17","guid":{"rendered":"http:\/\/www.stylediary.ro\/wordpress\/2010\/02\/09\/campaniile-publicitare-ss-2010-nimic-nou-de-raportat-ii\/"},"modified":"2010-02-09T00:24:28","modified_gmt":"2010-02-09T00:24:28","slug":"campaniile-publicitare-ss-2010-nimic-nou-de-raportat-ii","status":"publish","type":"post","link":"https:\/\/www.stylediary.ro\/wordpress\/2010\/02\/09\/campaniile-publicitare-ss-2010-nimic-nou-de-raportat-ii\/","title":{"rendered":"Campaniile publicitare S\/S 2010: nimic nou de raportat (II)"},"content":{"rendered":"<p><strong>Teme recurente (II)<\/strong><\/p>\n<p><em><strong>Luxe, calme et volupte<\/strong><\/em><\/p>\n<p>La polul opus, creativitatea da frau lascivitatii, opulentei, luxului, exotismului.\u00a0 Si cum poate fi lascivitatea mai bine exprimata, decat prin corpul unei femei, intinse languros?\u00a0 Eric Wilson <a href=\"http:\/\/www.nytimes.com\/2010\/01\/21\/fashion\/21ROW.html\" target=\"_blank\">scria in New York Times<\/a> despre pozitia folosita in exces, iar eu am remarcat ca nu a spus nimic despre excesul de genti:\u00a0 Lara Stone pozeaza in rol de nimfa pe un pat de ferigi si muschi, inconjurata de porumbite albe si genti <strong>Louis Vuitto<\/strong>n,\u00a0 Georgia May Jagger este trantita pe o blana alba sau pe o catifea violet, dar tinand strasnic la piept niste genti <strong>Versace<\/strong>, Isabeli Fontana se arcuieste pentru <strong>Cesare Paciotti<\/strong>, Lindsay Wixson plaseaza strategic o geanta <strong>Miu Miu<\/strong> iar Raquel Zimmerman inlocuieste marul cunoasterii cu ciudatii pantofi din armadillo ai lui <strong>McQueen<\/strong>, lasandu-se prada celor 30 de serpi colorati imblanziti de Nick Knight.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/spring-ad-campaigns-louis-vuitton1.jpg\" title=\"Campania Louis Vuitton spring-summer 2010\" alt=\"Campania Louis Vuitton spring-summer 2010\" width=\"480\" \/><\/p>\n<p align=\"center\">\u00a0<img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/cesare1.jpg\" title=\"Campania spring-summer 2010 Cesare Paciotti\" alt=\"Campania spring-summer 2010 Cesare Paciotti\" width=\"480\" \/><\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/am_th.jpg\" title=\"Campania ALexander McQueen spring-summer 2010\" alt=\"Campania ALexander McQueen spring-summer 2010\" width=\"480\" \/><\/p>\n<p align=\"center\">\u00a0<img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/64950_1_468.jpeg\" title=\"Campania G-Star spring-summer 2010\" alt=\"Campania G-Star spring-summer 2010\" width=\"480\" \/><\/p>\n<p align=\"center\">\u00a0<img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/georgiaforversace1.jpg\" title=\"Campania spring-summer 2010 Versace\" alt=\"Campania spring-summer 2010 Versace\" width=\"480\" \/><\/p>\n<p align=\"center\">\u00a0<img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/mert-marcus-for-gucci-01.jpg\" title=\"Campania Gucci spring-summer 2010\" alt=\"Campania Gucci spring-summer 2010\" width=\"480\" \/><\/p>\n<p align=\"center\">\u00a0<img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/7245a1efa3f54754_miumiupreviewpreview.jpg\" title=\"Campania Miu Miu spring summer 2010\" alt=\"Campania Miu Miu spring summer 2010\" width=\"480\" \/><\/p>\n<p>De altfel, exotismul si decadenta sunt prezente si in campania <strong>Bulgari<\/strong>. Julianne Moore este o odalisca moderna, rasfatata in asternuturi de brocart, satin si catifea, pe a carei mana se odihnesc papagali albi si opulente accesorii exorbitante. Desi in imagine nu apar serpi, motivul exista in bratarile Serpenti, iar opulenta este maximizata de paleta cromatica a fundalului, de delicatele lanturi purtate de cele 2 pasari, de geanta Chandra si de splendizii cercei cu smaralde si diamante de 115 carate.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/juliannecampaign.jpg\" title=\"Campania Bulgari spring-summer 2010\" alt=\"Campania Bulgari spring-summer 2010\" width=\"480\" \/><\/p>\n<p>Pentru <strong>Dior<\/strong>, Karlie Kloss ne invita intr-o realitate de o eleganta ceva mai retinuta, inspirata din filmele noir hollywoodiene. O Lauren Bacall in versiune moderna, cu privirea misterioasa a unei femme-fatale si garderoba old-glamour.<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/dior.jpg\" title=\"Campania Dior spring-summer 2010\" alt=\"Campania Dior spring-summer 2010\" width=\"480\" \/><\/p>\n<p>In alt registru, <strong>Gucci <\/strong>se inspira din imaginile unei mai vechi campanii Versace pentru a ne transporta intr-o lume stralucitoare si de o frumusete ireala, in care oceanul este turcoaz, femeile respira voluptate si isi incruciseaza picioare incredibil de lungi, iar toti barbatii arata ca Ryan Kennedy.\u00a0 Cine nu are chef de o geanta Gucci, poate oricand sa isi rezerve o vacanta de lux in Palm Beach, nu-i asa?<\/p>\n<p align=\"center\">\u00a0<img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/gucci-spring-summer-2010-ad-campaign-01.jpg\" title=\"Campania Gucci spring-summer 2010\" alt=\"Campania Gucci spring-summer 2010\" width=\"480\" \/> <img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/gucci-spring-summer-2010-ad-campaign-05.jpg\" title=\"Campania Gucci spring-summer 2010\" alt=\"Campania Gucci spring-summer 2010\" width=\"480\" \/><\/p>\n<p align=\"center\">\u00a0<img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/mert-marcus-for-gucci-05.jpg\" title=\"Campania Gucci spring-summer 2010\" alt=\"Campania Gucci spring-summer 2010\" width=\"480\" \/><\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/mert-marcus-for-gucci-12.jpg\" title=\"Campania Gucci spring-summer 2010\" alt=\"Campania Gucci spring-summer 2010\" width=\"480\" \/><\/p>\n<p align=\"center\">\u00a0<img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/gucci-spring-summer-2010-ad-campaign-02.jpg\" title=\"Campania Gucci spring-summer 2010\" alt=\"Campania Gucci spring-summer 2010\" width=\"480\" \/><\/p>\n<p><em><strong>Fa<\/strong><\/em>i<em><strong>rytales of fashion<\/strong><\/em><\/p>\n<p>Cliseele surprind adevaruri simpliste, iar imagistica povestilor ne invita la visare cu ochii deschisi, la escapism: peisaje magice, lumina filtrata, paleta cromatica pastelata ca cea a unor bomboane fondante, asa cum sta bine unor povesti din zilele noastre. Chiar daca nu mai credem in <em>&#8222;they lived happily ever aft<\/em>er&#8221;, ne putem imagina ca finantele noastre isi vor reveni, ca nu va trebui sa asteptam 2 ani pentru o geanta Hermes si ca Tom Ford schimba taberele sexualitatii.<\/p>\n<p>Pana atunci, insa, putem doar evalua cat de bine a ilustrat <strong>Hermes <\/strong>basmul Printesei si a bobului de mazare (este povestea mea preferata, de altfel!), a micutei Sirene si a Cenusaresei. Delicatetea cromatica a imprimeurilor, atmosfera magica, lumina filtrata, linistea cadrelor gandite de Paolo Roversi sugereaza lipsa de ostentatie a unui brand cu adevarat de lux.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/hermescampaign7.jpg\" title=\"Campania Hermes spring-summer 2010\" alt=\"Campania Hermes spring-summer 2010\" width=\"480\" \/><\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/hermescampaign5.jpg\" title=\"Campania Hermes spring-summer 2010\" alt=\"Campania Hermes spring-summer 2010\" width=\"480\" \/><\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/hermescampaign1.jpg\" title=\"Campania Hermes spring-summer 2010\" alt=\"Campania Hermes spring-summer 2010\" width=\"480\" \/><\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/hermescampaign31.jpg\" title=\"Campania Hermes spring-summer 2010\" alt=\"Campania Hermes spring-summer 2010\" width=\"480\" \/><\/p>\n<p>Pentru <strong>Alberta Ferretti<\/strong> si sub bagheta lui Steven Meisel, patru fete cucuiete se metamorfozeaza in nimfe, sirene sau sanziene.\u00a0 Miscarile de balet modern, arcuirile si sariturile parca dau viata tesaturilor fluide, pliseurilor, transparentelor.\u00a0 Romantismul colectiei de primavara devine palpabil, luminozitatea pastelurilor le subliniaza delicatetea, iar fragilitatea siluetelor feminine le insufleteste toate ipostazele.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/af1.jpg\" title=\"Campania Alberta Ferretti spring-summer 2010\" alt=\"Campania Alberta Ferretti spring-summer 2010\" width=\"480\" \/><\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/af4.jpg\" title=\"Campania Alberta Ferretti spring-summer 2010\" alt=\"Campania Alberta Ferretti spring-summer 2010\" width=\"480\" \/><\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/af2.jpg\" title=\"Campania Alberta Ferretti spring-summer 2010\" alt=\"Campania Alberta Ferretti spring-summer 2010\" width=\"480\" \/><\/p>\n<p>O altfel de poveste, mai moderna si mai comerciala, este ilustrata de <strong>Fendi<\/strong>. Anja Rubik este printesa pierduta intr-o padure fermecata de pe continentul negru .\u00a0 Noroc cu geanta salvatoare si cu unchiul Karl, care semneaza directia artistica si fotografiile campaniei!<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/fendicampaignfgr4.jpg\" title=\"Campania FENDI SPRING-SUMMER 2010\" alt=\"Campania FENDI SPRING-SUMMER 2010\" width=\"480\" \/><\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/fendicampaignfgr5.jpg\" title=\"Campania FENDI SPRING-SUMMER 2010\" alt=\"Campania FENDI SPRING-SUMMER 2010\" width=\"480\" \/><\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/fendicampaignfgr13.jpg\" title=\"Campania FENDI SPRING-SUMMER 2010\" alt=\"Campania FENDI SPRING-SUMMER 2010\" width=\"480\" \/><\/p>\n<p><strong>Mulberry <\/strong>incheie capitolul copilariilor modei.\u00a0 Caruselurile si carnavalurile nu au parut niciodata mai macabre si mai Tim Burton-esti decat in imaginile aceluiasi Steven Meisel.\u00a0 Conteaza mai putin atmosfera, pentru ca toata lumea face coada si comenteaza doar gentile Alexa.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"http:\/\/www.stylediary.ro\/wordpress\/wp-content\/uploads\/2010\/02\/85312_1262224236.jpg\" title=\"Campania Mulberry spring-summer 2010\" alt=\"Campania Mulberry spring-summer 2010\" width=\"480\" \/><\/p>\n<p><em>Urmeaza: Celebritati sau doar chipuri expresive? si Un must-have al sezonului, din nou? (partea 3) <\/em><\/p>\n<p>Citeste si:<\/p>\n<p><a href=\"http:\/\/www.stylediary.ro\/wordpress\/2010\/02\/08\/campaniile-publicitare-ss-2010-nimic-nou-de-raportat-i\/\" target=\"_blank\"><strong>{Campanii publicitare pentru sezonul primavara-vara 2010: nimic nou de raportat (I)}<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/www.stylediary.ro\/wordpress\/2009\/01\/15\/fashion-ads-colectia-de-primavara-2009\/\" target=\"_blank\"><strong>{Fashion ads: colectia de primavara-vara 2009}<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teme recurente (II) Luxe, calme et volupte La polul opus, creativitatea da frau lascivitatii, opulentei, luxului, exotismului.\u00a0 Si cum poate fi lascivitatea mai bine exprimata, decat prin corpul unei femei, intinse languros?\u00a0 Eric Wilson scria in New York Times despre pozitia folosita in exces, iar eu am remarcat ca nu a spus nimic despre excesul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12,23],"tags":[],"class_list":["post-5429","post","type-post","status-publish","format-standard","hentry","category-fashion-as-art","category-remarks-observations"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.stylediary.ro\/wordpress\/wp-json\/wp\/v2\/posts\/5429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stylediary.ro\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stylediary.ro\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stylediary.ro\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stylediary.ro\/wordpress\/wp-json\/wp\/v2\/comments?post=5429"}],"version-history":[{"count":0,"href":"https:\/\/www.stylediary.ro\/wordpress\/wp-json\/wp\/v2\/posts\/5429\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stylediary.ro\/wordpress\/wp-json\/wp\/v2\/media?parent=5429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stylediary.ro\/wordpress\/wp-json\/wp\/v2\/categories?post=5429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stylediary.ro\/wordpress\/wp-json\/wp\/v2\/tags?post=5429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}